Jakarta, 7 November 2026 – The Sari Pacific Jakarta 50th Anniversary celebrates five decades of hospitality with “A Golden Journey: Five Decades. Countless Stories. One Legacy.” Taking place on 8-9 November 2026, the celebrations will bring together associates, invited guests, partners, and the hotel’s leadership through a Family Fun Walk and Anniversary Dinner.
Since opening on 7 November 1976 at Jalan M.H. Thamrin No. 6 in Central Jakarta, the hotel has witnessed the district’s transformation while welcoming generations of guests. Its golden anniversary recognizes the trust, support, and dedication of the people who have shaped its journey.
A Legacy Shaped by People
Behind every guest experience is a team whose care and dedication bring hospitality to life. The anniversary places these contributions at the heart of the celebration, recognizing the associates who have helped shape the hotel’s identity over the years.
“Fifty years is a deeply meaningful milestone for us. This journey would not have been possible without the trust of our guests, the support of our partners, and the dedication of every associate who has been part of Sari Pacific Jakarta. Through A Golden Journey, we want to celebrate the stories and contributions that have shaped this hotel while strengthening our commitment to thoughtful service in the years ahead,” says Vincent Yap, General Manager of Sari Pacific Jakarta, Autograph Collection.
The Associate Service Award, to be presented during the Anniversary Dinner, will recognize associates’ dedication and years of service. Performances by the hotel’s own talents will also form part of the evening, celebrating the people who have contributed to its 50-year journey.
Sari Pacific Jakarta 50th Anniversary Celebration
The celebrations will begin with the Family Fun Walk on 8 November 2026, hosted by Dewi Kumalasari. Bringing together hotel associates and invited participants, the event will offer an opportunity to enjoy activities and spend time together. Performances by Rani Simbolon, Dorman Manik, Amigos, and Warna vocal group will add to the celebratory atmosphere.
The Anniversary Dinner on 9 November 2026 will welcome invited guests, associates, and the hotel’s leadership for an evening honoring five decades of hospitality. Hosted by Cisca Becker, Leonardo Silalahi, and Dewi Kumalasari, the dinner will feature performances by Sammy Simorangkir, Rani Simbolon, Dorman Manik, and Amigos.
Alongside the Associate Service Award and performances by the hotel’s own talents, the evening will celebrate the contributions and lasting relationships that have shaped Sari Pacific Jakarta, Autograph Collection over the past 50 years.
Five Decades in the Heart of Thamrin
Sari Pacific Jakarta’s story began in 1976, as the hotel became part of the growing Thamrin district. An early milestone took place on 1 September 1976, when Nani Sadikin planted jasmine flowers. She was the wife of Ali Sadikin, then Governor of Jakarta.
The inauguration events followed on 6-7 November 1976. On 6 November, speakers included M.J. Prajogo, Director General of Tourism, and Noboru Gotoh, President Director of Sarini Tokyu.
The next day, Sri Sultan Hamengkubuwono IX, Vice President of the Republic of Indonesia, officially inaugurated the hotel. The 18-story building offered accommodation, restaurants, and meeting facilities in central Jakarta.
Over time, the property became known as Sari Pan Pacific. Then, in March 2018, it returned to the name Sari Pacific Jakarta. This marked a new chapter at the same address, as Thamrin continued to evolve around it.
Further renewal began with renovations in 2021. In November 2022, the hotel joined Autograph Collection, part of Marriott International.
Today, renovations and improvements continue in stages to enhance the hotel’s facilities and guest experiences. Throughout these changes, its Thamrin location remains central to its identity. The hotel continues to carry its hospitality heritage forward while creating new experiences for today’s travelers.
Continuing the Art of Hospitality
Through A Golden Journey, Sari Pacific Jakarta, Autograph Collection renews its commitment to thoughtful service. At the same time, it continues to adapt to guests’ changing needs.
Looking ahead, the hotel will further develop its stay, dining, and gathering experiences, with Indonesian hospitality at their heart. This anniversary honors everyone who has shaped its first five decades. It also looks forward to the stories still to come.
Read more on the Marclan International Newsroom here.
