We are seeking a dynamic and creative Marketing & Communication Manager to lead and execute all marketing, branding, and communication strategies for our 5-star resort at Samosir North Sumatera. This role is responsible for driving brand awareness, managing all digital and offline marketing campaigns, enhancing guest engagement, and ensuring a strong media presence to support revenue goals with proficiency in digital marketing tools including social media, email marketing, and content management systems and demonstrating strong communication and interpersonal skills.
Marketing Communication Manager
- Marianna Resort & Convention
- Tuktuk - Samosir, North Sumatra
- Full Time
Job Summary
Responsibilities
• Develop and implement the hotel’s annual marketing and communication plan.
• Create compelling promotional materials, press releases, and hotel brochures in line with brand standards.
• Handle internal communications and assist with hotel events and guest engagement initiatives.
• Maintain the hotel’s brand identity and ensure consistent messaging across all platforms.
• Build strong partnerships with local tourism boards, businesses, and community organizations.
• Oversee photography, videography, and creative assets for all campaigns.
• Track and analyse marketing campaign performance and prepare regular reports.
• Develop marketing materials, including brochures, flyers, and social media posts.
• Actively manage and maintain social media accounts to create maximum exposure, engagement & leads.
• Schedule & effectively execute promotional campaigns, special offers, and events to drive customer engagement and maximize revenue.
• Perform market research to identify current trends, competitors, and customer preferences.
• Establish & foster good relationships with influencers, media, and other potential partners to boost the visibility of the brand.
• Develop and manage marketing budget to maximize return on investment for each campaign and initiative.
• Prepare & analyze post-mortem promotion report upon completion of the promotion for evaluation.
• Maintain good working relationship and to work closely with Operational team, Corporate Marketing team and other relevant departments.
• Create compelling promotional materials, press releases, and hotel brochures in line with brand standards.
• Handle internal communications and assist with hotel events and guest engagement initiatives.
• Maintain the hotel’s brand identity and ensure consistent messaging across all platforms.
• Build strong partnerships with local tourism boards, businesses, and community organizations.
• Oversee photography, videography, and creative assets for all campaigns.
• Track and analyse marketing campaign performance and prepare regular reports.
• Develop marketing materials, including brochures, flyers, and social media posts.
• Actively manage and maintain social media accounts to create maximum exposure, engagement & leads.
• Schedule & effectively execute promotional campaigns, special offers, and events to drive customer engagement and maximize revenue.
• Perform market research to identify current trends, competitors, and customer preferences.
• Establish & foster good relationships with influencers, media, and other potential partners to boost the visibility of the brand.
• Develop and manage marketing budget to maximize return on investment for each campaign and initiative.
• Prepare & analyze post-mortem promotion report upon completion of the promotion for evaluation.
• Maintain good working relationship and to work closely with Operational team, Corporate Marketing team and other relevant departments.
Requirements
• Diploma / Degree in Communication, Marketing, Business, Hospitality Management, or a related field from a reputable college or university.
• 3+ years of experience in a similar capacity preferably within hospitality in a 4-5 star hotel or resort setting.
• Good eye for design and visual communication, with basic design and video editing skills.
• Strong understanding of branding, marketing fundamentals, and market dynamics.
• Creative and strategic thinker with the ability to turn ideas into impactful results.
• Service-oriented with an eye for detail.
• Ability to multitask and prioritize effectively.
• Self-motivated and with positive attitude.
• Well-presented and professionally groomed.
• Proficiency in digital marketing tools, including social media platforms, email marketing, and content management systems.
• Excellent communication and interpersonal skills.
• High proficiency in English both verbal and written.
• 3+ years of experience in a similar capacity preferably within hospitality in a 4-5 star hotel or resort setting.
• Good eye for design and visual communication, with basic design and video editing skills.
• Strong understanding of branding, marketing fundamentals, and market dynamics.
• Creative and strategic thinker with the ability to turn ideas into impactful results.
• Service-oriented with an eye for detail.
• Ability to multitask and prioritize effectively.
• Self-motivated and with positive attitude.
• Well-presented and professionally groomed.
• Proficiency in digital marketing tools, including social media platforms, email marketing, and content management systems.
• Excellent communication and interpersonal skills.
• High proficiency in English both verbal and written.
Min. Years of Experience
3
Department
Marketing & Communication
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